Alibaba (BABA) Stock Gains as New AI Push Lifts Sentiment

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Alibaba BABA +0.86% ▲ shares moved higher in early trading on Tuesday after the company launched a new enterprise AI platform, Wukong, just days before its earnings report. The e-commerce giant will report its Q3 FY26 earnings on Thursday, March 19, 2026.

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For context, Wall Street analysts expect earnings of $1.62 per share, down from $3.10 in the year-ago quarter. Meanwhile, revenue is projected at about $41.59 billion, representing an 8% year-over-year increase.

Wukong Platform Signals Deeper AI Push

Alibaba said Wukong allows businesses to manage multiple AI agents through a single interface, with built-in security features. The platform is currently in an invitation-only testing phase. These AI agents are designed to handle tasks such as document editing, approvals, meeting summaries, and research. Unlike basic chatbots, they can take actions on their own and work across different systems inside a company.

Wukong is available as a desktop app and through DingTalk, Alibaba’s workplace platform with over 20 million corporate users. The company plans to expand access by linking it with tools like Slack, Microsoft Teams MSFT +0.39% ▲ , and Tencent’s TCEHY -1.85% ▼ WeChat.

This also puts Alibaba in more direct competition with enterprise software players such as Salesforce CRM +1.08% ▲ and Microsoft.

The rollout comes a day after Alibaba announced a broader restructuring. The platform will sit under a new unit called Alibaba Token Hub (ATH), led by CEO Eddie Wu, which brings together the company’s AI models, cloud business, and related products.

For investors, the key question is whether these AI efforts can start driving growth, especially in cloud, as Alibaba heads into its earnings report.

Is Alibaba Stock a Buy Now?

Wall Street remains constructive on the stock. Alibaba carries a Strong Buy consensus rating based on eight Buy ratings and one Hold over the past three months. The average BABA price target stands at $197.86, suggesting roughly 43.58% upside from current levels.

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