General Administration for Market Regulation Deploys Localities to Strictly Regulate Outstanding Issues in Alcoholic Beverage Products

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Recently, the State Administration for Market Regulation has directed local market regulators to carry out comprehensive governance of prominent issues in alcohol products, cracking down on illegal and irregular activities to effectively safeguard public food safety and consumer rights.

This comprehensive effort focuses on five key issues: First, the production and sale of fake alcohol using methanol, industrial alcohol, and operating illegal workshops and black markets, including the sale of counterfeit packaging materials and improper management of alcohol-based liquid fuels leading to poisoning; Second, adulterating edible alcohol to impersonate solid-state Baijiu, raw spirits, wine, fruit wine, and yellow rice wine, using grape juice to imitate non-alcoholic wine, and substituting grain-based alcohol with edible alcohol from potatoes, molasses, etc., in illegal activities; Third, overuse of food additives in Baijiu, wine, and other spirits, exceeding permitted limits in health tonics and flavored liquors, and illegal addition of non-edible substances in distilled spirits, beer, and other products; Fourth, infringement of registered trademarks and geographical indications, unauthorized use of similar or identical branding, packaging, and design that impact reputation, as well as counterfeiting or impersonating quality marks, origin labels, and manufacturer information; Fifth, false claims on product labels regarding disease prevention or treatment, false advertising under the guise of “special supply,” “exclusive supply,” or “internal supply” for government agencies and military, and other false commercial promotions.

Market regulation authorities across regions will strengthen supervision and enforcement throughout all stages of production, processing, food sales, catering services, and marketing. They will employ administrative licensing, supervision, sampling, monitoring, law enforcement inspections, and other measures to crack down on key cases, shut down illegal workshops, punish offenders, and expose typical cases. Additionally, standards and technical support will be enhanced to guide enterprises in improving product quality and promoting high-quality development of the alcohol industry.

Society and media are encouraged to strengthen social supervision and public opinion oversight. Consumers can report alcohol product issues via the national 12315 platform and hotline.

Source: Website of the State Administration for Market Regulation

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Editor: Liu Wanli SF014