Southwest Starlink WiFi Push Raises New Questions For LUV Investors

Southwest Airlines is partnering with SpaceX’s Starlink to implement high-speed satellite WiFi across its fleet, alongside cabin upgrades such as new seating and in-seat power. This initiative positions Southwest as a major US carrier offering free loyalty-program-linked WiFi, a potential shift away from its low-fare, operational simplicity model towards competing on product features. While it could boost product appeal for frequent flyers, investors should monitor customer adoption, revenue trends, and capital expenditures, especially since the dividend is already noted as not well-covered by free cash flow.