"HALO Trading" targets the hotel industry: Is AI the "Arsenic" for OTAs or the "Honey" for hotels?

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  1. What happened? The “HALO trading” trend has reached the hotel industry

1. Definition and Logic of HALO:

HALO (Heavy Assets, Low Obsolescence) refers to “heavy assets with low obsolescence.” In the context of AI-driven “light asset” premium erosion, the market is re-evaluating tangible assets with physical barriers that do not depreciate due to technological advancements. Capital is shifting from high-valued software and IT services to industries with physical, non-reproducible networks. The hotel industry, as a typical provider of physical space services, naturally possesses a physical moat.

In the U.S. stock market, the pair trading logic of going long Marriott International and shorting Booking Holdings exemplifies the HALO trading approach.

2. The HALO trading in the hotel industry is based on the re-pricing of business model moats due to AI technological transformation:

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