Albertsons and Target are participating in OpenAI’s Ad Pilot Program, which tests new advertising formats within the ChatGPT AI engine. This program targets logged-in adult users on free and Go subscription tiers with ads based on keywords in their prompts. Target noted a 40% monthly increase in traffic from ChatGPT, while Albertsons utilized the pilot for Valentine’s Day promotions.
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Target & Kroger among test advertisers on ChatGPT
Albertsons and Target are participating in OpenAI’s Ad Pilot Program, which tests new advertising formats within the ChatGPT AI engine. This program targets logged-in adult users on free and Go subscription tiers with ads based on keywords in their prompts. Target noted a 40% monthly increase in traffic from ChatGPT, while Albertsons utilized the pilot for Valentine’s Day promotions.