Klaviyo's stock price surges after announcing collaboration with Google

2026-02-25 04:14:59

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Investing.com – Klaviyo (NYSE:KVYO) stock rose 8% on Tuesday after the company announced a strategic partnership with Google to deliver AI-powered customer experiences through search, advertising, and messaging.

The collaboration integrates Google’s search and advertising capabilities with Klaviyo’s customer relationship management platform, enabling brands to create personalized experiences throughout the entire customer journey from product discovery to purchase and loyalty programs. The partnership aims to move beyond static marketing campaigns toward systems that automatically adapt to customer intent and behavior.

“Commerce is entering a new phase where software is not just executing tasks but making decisions,” said Andrew Bialecki, co-founder and co-CEO of Klaviyo. “By partnering with Google, we are expanding how AI and customer data power experiences in business, messaging, and real-world interactions, helping brands build loyalty, make purchasing easier, and retain full ownership of customer relationships.”

The partnership includes several already available integrations, such as Google Ads integration, which enhances ad targeting with Klaviyo data; BigQuery integration for centralized enterprise data; and Nano Banana integration, which creates content using Klaviyo’s AI image editor.

A key component is RCS for Business, transforming mobile messaging into an interactive channel for customer engagement. Klaviyo is one of the first companies worldwide to offer customers a seamless experience from Google Search to RCS, allowing consumers to start conversations with AI-powered customer agents. This feature is currently available to a limited number of customers in a pilot program.

Klaviyo’s data platform handles 3.4 billion customer interactions daily, covering over 8 billion user profiles, with real-time connections to customer, purchase, and behavioral data. The two companies plan to expand their collaboration in AI, data, and business experiences.

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