The path of KOLs might really be coming to an end. In the future, when taking on advertisements or promoting projects, I must honestly label: This is an advertisement sponsored by XXX. Even if I genuinely believe in a project and want to sincerely recommend it without any commission, should I still label it? But how does the X team distinguish whether I am promoting for money or sharing sincerely? As regulations become stricter, the available paths are decreasing and becoming more difficult.

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