The path of KOLs might really be coming to an end. In the future, when taking on advertisements or promoting projects, I must honestly label: This is an advertisement sponsored by XXX. Even if I genuinely believe in a project and want to sincerely recommend it without any commission, should I still label it? But how does the X team distinguish whether I am promoting for money or sharing sincerely? As regulations become stricter, the available paths are decreasing and becoming more difficult.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
The path of KOLs might really be coming to an end. In the future, when taking on advertisements or promoting projects, I must honestly label: This is an advertisement sponsored by XXX. Even if I genuinely believe in a project and want to sincerely recommend it without any commission, should I still label it? But how does the X team distinguish whether I am promoting for money or sharing sincerely? As regulations become stricter, the available paths are decreasing and becoming more difficult.