Heineken to slash up to 6,000 jobs as beer demand flattens

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Wed, February 11, 2026 at 7:22 PM GMT+9

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STORY: Heineken said Wednesday (February 11) it will cut up to 6,000 jobs from its global workforce.It makes up almost 7% of the firm’s workforce and comes as the company and its peers face weak demand.The Dutch brewer also set lower expectations for profit growth this year on Wednesday.It expects expansion of between 2% and 6%, against the 4% to 8% growth it guided for last year. The world’s No.2 brewer by market value is currently searching for a new CEO following the surprise resignation of Dolf van den Brink in January.The maker of Tiger and Amstel alongside its namesake lager has promised to deliver higher growth with fewer resources.A move it hopes will reassure dissatisfied investors who say it has fallen behind on efficiency.Sales across the sector are faltering amid strained consumer finances and more recent bad weather.Rival beer and spirit makers are also cutting costs, selling assets and slowing production after years of slow sales.Alcohol makers also face long-term threats like rising health warnings, competition from alternatives, and disruptions like weight-loss drugs.

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