QVC, the American e-commerce and home shopping giant, is currently engaged in critical discussions with its creditors regarding a possible financial restructuring. These negotiations are taking place amid extreme stock market volatility: according to Jin10, the company's Class A shares experienced a sharp drop of 17.5% before authorities decided to suspend trading.

This suspension highlights the extent of QVC's financial difficulties and raises growing concerns among retail investors exposed to the company's potential bankruptcy. For these investors, a QVC bankruptcy declaration could turn their losses into personal bankruptcy if their investments are not adequately protected. The current context demonstrates how market turbulence can quickly transform the situation of an established company and directly impact the assets of individual investors. Markets will closely monitor the development of these negotiations between QVC and its creditors.