NetEase Yanxuan and Greentown Reach Strategic Partnership to Launch "Pet-Friendly Community" Program

China Securities Journal China Securities Network News (Reporter Wang Hui) On February 4th, NetEase Yanxuan officially launched the “Pet-Friendly Community” plan and reached a strategic partnership with Greentown Community Commercial Group. The two parties will work together to provide better products and services for Greentown’s one million pet owners, actively exploring the four-dimensional model of “product + membership + facilities + services,” and jointly creating a pet-friendly and harmonious society. Qiu Jichao, head of NetEase Yanxuan’s pet business, and Dong Peiwen, General Manager of Greentown Community Commercial Group, attended the ceremony and signed the agreement.

As a lifestyle consumer brand under NetEase, NetEase Yanxuan has always adhered to the original intention of “making a better life within reach” since its establishment. Through carefully selected quality products and services, it provides millions of families with a better life. Qiu Jichao, head of NetEase Yanxuan’s pet business, stated, “We initiated the Pet-Friendly Community plan out of a deep understanding of the brand’s concept of ‘a better life,’ hoping that through joint efforts, care can be rooted in the community and put into practice, making goodness within reach.”

Dong Peiwen, General Manager of Greentown Community Commercial Group, said, “Greentown’s mission is to create a lasting and warm beautiful life for our residents. We pay attention to the needs of every member within the community, including these silent family members. Our cooperation with NetEase Yanxuan is an important practice in integrating high-quality resources and deepening community services. We hope that through joint efforts, Greentown communities can become a happy habitat where all lives feel respected and cared for.”