Google Photos' new feature "Me Meme" — What is a meme and how to use it

On January 23, 2026, according to a report by 9to5Google, Google Photos has begun trial deployment of a new AI feature called “Me Meme” on Android and iOS. This feature provides a new way for digital-native users who understand what memes are to express their photos in a unique manner.

What is a Meme—Memes in Internet Culture

It is important to first understand the concept of “meme.” A meme is an expression format shared among people within internet culture, often using templates or styles. It has long been popular as internet memes and meme images, and Google’s new feature combines this cultural phenomenon with AI technology.

Basic Usage of the Me Meme Feature

The workflow for using the Me Meme feature is very simple. Users first select a preferred template from the available options or upload a reference image. Next, they choose a bright, clear, front-facing portrait photo, typically a selfie. By clicking the “Generate” button, AI automatically transforms the photo into a meme.

After creation, there are many options. If users are not satisfied with the result, they can edit or regenerate it. Favorite creations can be saved to the library or shared with friends on social media. Thanks to this intuitive UI design, even users unfamiliar with technology can easily experience the fun of meme creation.

Gradual Rollout and Future Outlook

Currently, the Me Meme feature is being rolled out gradually to users in the United States. Google has not yet disclosed detailed information about the scope of the feature expansion or future plans.

Me Meme is positioned as one of the AI creation tools integrated into the “Create” tab of Google Photos. Alongside existing AI features such as photo editing, processing, and automatic album creation, it forms part of a comprehensive ecosystem that supports users’ creative expression.

In this way, memes are no longer just internet jokes but have evolved into an important element of digital culture incorporated by mainstream tech companies. Google’s new development in Photos exemplifies how AI technology is increasingly integrated into everyday creative activities.