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On the evening of January 1st, Trump Media announced that it will distribute new crypto tokens to shareholders, which has caused quite a stir in the community. The background is clear—Trump has previously called for making the United States the "Global Cryptocurrency Capital," and this token issuance can be seen as actually fulfilling that promise.
From a macro perspective, Trump's team has taken a relatively open stance toward cryptocurrencies, which could lead to gradual easing of regulatory policies in the US and attract more crypto-related companies and investment institutions to the country. In fact, countries with friendly policies often gain a competitive advantage in the crypto ecosystem, as seen in the development trajectories of Singapore, Dubai, and others. However, it's worth noting that the crypto market itself is highly volatile, and regulatory approaches to digital assets vary greatly around the world. Whether Trump's bold statements can be truly realized remains uncertain and full of variables.
This move by Trump Media is both a practical attempt at his crypto strategy and possibly an effort to leverage the hype in the crypto market to increase exposure for his brand. But the real question is whether the risks outweigh the opportunities, which depends on the market's actual response. Policy expectations can boost enthusiasm in the short term, but whether this can be sustained long-term depends on the industry’s foundation and the actual application development.