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The first "crash" project of 2026 has appeared. The Irys project team has triggered creator complaints due to disputes over promotional expenses.
In the crypto industry, a common practice for project teams is to collaborate with KOLs for promotion—settling fees per piece of content. This model is quite widespread.
But this time, it's different. In August this year, the Irys team proactively contacted me to join their creator program. The rules were simple: write tweets about Irys, and if the content meets the viewership standards, you get paid, with a cap of over 30 USDT per post. Sounds good, until... the project team started to delay paying these fees.
From a creator's perspective, this is not just about money, but also about the project's credibility. Can a project that even defaults on promotional fees really be trusted?