Remember when everyone said social networks would kill the web? Then it was smartphone apps. Didn't happen either time. But AI? This might actually be different. The shifts we've seen before—from centralized platforms to distributed ecosystems—didn't fundamentally break the internet's backbone. AI, though, could genuinely reshape how we consume and interact with online content. The threat level here feels different because it's not just about distribution channels or new devices. It's about the fundamental nature of content creation, discovery, and trust. Whether the web survives in its current form or evolves into something unrecognizable might depend on how we navigate this one.