Martial arts giant partners with Web3: USD1 stablecoin empowers sports ecosystem tokens

2025-12-30 14:06:13

【BlockBeats】Recently, a new cross-industry collaboration has been a hot topic in the community. The publicly traded combat sports industry giant MMA and well-known crypto project World Liberty Financial(WLFI) announced the signing of a memorandum of understanding, with both parties planning to jointly create the MMA.INC ecosystem token.

What is the core of this collaboration? Simply put, MMA will issue its own utility token on the blockchain, while WLFI’s USD1 stablecoin will serve as the foundational support for this ecosystem. It sounds a bit complex, but the underlying logic is quite clear—using blockchain to connect sports fans, coaches, athletes, and gyms.

From the details of the partnership, both parties will deeply collaborate on key aspects such as token architecture, on-chain economic models, and stablecoin reserves. They will also conduct joint marketing and ecosystem governance. In essence, they aim to establish a complete system from token issuance to ecosystem operation.

Why is this worth paying attention to? Because it’s not just a marketing gimmick. MMA, as an operational sports industry company, genuinely needs to apply Web3 technology within sports scenarios. Fan interaction, coach incentives, athlete revenue sharing—these scenarios have real demand for stablecoins and tokens.

If this sports economy can truly take off, it might provide some ideas for the future application of Web3 in traditional industries. Such large-scale, practical Web3 sports ecosystems are indeed still quite rare.

USD10.04%

WLFI2.66%

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BtcDailyResearcher

· 1h ago

Here comes another sports + Web3 story. Is this approach still able to attract people nowadays? --- In MMA fighting, there is indeed a fan base, but how many projects can truly be implemented? Let’s see how those previous projects are doing. --- Having a USD1 stablecoin as support is a good point, at least you don’t have to worry about the token price being too outrageous. --- Connecting fans, athletes, and gyms? Feels like just storytelling. Can the actual operation keep up? --- What is WLFI doing? It seems like they are collaborating everywhere, but how many of these collaborations can actually be successful? --- Sports IP + stablecoin, the logic makes sense, but I don’t know how they plan to attract new users later. The crypto users are already tired of this. --- From token issuance to ecosystem operation, a complete system sounds good in theory, but executing it is another story.

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RektHunter

· 2025-12-30 14:33

MMA fighting + Web3 integration, sounds pretty impressive, but can it really be connected? I find this economic model a bit questionable.

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MysteriousZhang

· 2025-12-30 14:13

Really putting the sports industry chain on the map, huh? This time, MMA is playing quite big. But using stablecoins as the foundation, it feels like another round of getting chopped up.

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UnruggableChad

· 2025-12-30 14:12

MMA is entering the crypto space, finally the sports track is about to explode --- Both stablecoins and ecosystem tokens, can this combination create something spectacular? --- Fighting + crypto, fan economy gameplay still depends on the sports sector --- USD1 as the underlying support, WLFI's move is quite interesting --- Sports ecosystem tokens sound good, but I worry it’s just another new way to cut the leeks --- From gyms to the blockchain, the potential is indeed huge --- I never expected MMA to get into crypto, is this a signal of traditional giants entering? --- Stablecoins + utility tokens, clear architecture logic, now it’s all about execution --- Fans, athletes, gyms all going on-chain, finally Web3 sports ecosystem is taking action --- Memorandums of understanding always sound easy, but actually implementing them is tough, brother --- The sports track has always lacked good stories, can this one be told well? --- USD1 stablecoin backed, at least no need to worry about the bottom falling out

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