Tamra Koshewa Joins Creative Realities as Finance Chief Amid Strong Market Performance

Digital marketing technology provider Creative Realities, Inc. (CREX) saw its stock climb 5.69% on Monday, closing at $2.97 on the Nasdaq—a signal of investor confidence that preceded a significant leadership milestone. The company announced on Tuesday that Tamra Koshewa will take on the role of Chief Financial Officer starting December 1, 2025, marking a strategic move to strengthen its financial operations.

Koshewa brings substantial credentials to the position, with over three decades of professional experience spanning manufacturing, technology, and service sectors. Most recently, she served as CFO at Manna, where she honed her expertise in financial management and corporate strategy. Her appointment underscores Creative Realities’ commitment to building a robust leadership team capable of executing ambitious growth plans.

The company’s leadership emphasizes that Koshewa’s arrival is expected to unlock operational efficiencies, accelerate revenue growth, and enhance profitability—outcomes that should translate into stronger shareholder value. Her extensive track record across multiple industries positions her to navigate the complexities of scaling a digital solutions business in an increasingly competitive marketplace.

This leadership transition arrives at a pivotal moment for CREX, as the market’s positive reaction to the broader strategic direction demonstrates investor appetite for the company’s direction. With Koshewa now overseeing financial strategy, Creative Realities appears well-positioned to capitalize on opportunities in the digital marketing technology space while maintaining disciplined financial management.