Apple's 2027 iPhone To Feature Frameless Screen With Hidden Front Camera

Apple (AAPL) is preparing a significant design overhaul for its 2027 flagship model, which will mark the company’s most ambitious bezel-free redesign in recent history, according to reports from industry sources. The centerpiece of this refresh involves an under-display selfie camera seamlessly integrated into the screen—Apple’s first iPhone to completely eliminate visible front-facing camera cutouts.

Technological Breakthrough and Timeline

The innovation represents the culmination of Apple’s multi-year development in under-screen imaging and biometric systems. Face ID technology will make its debut on the iPhone 18 Pro in 2026, establishing the foundation for the more advanced full-screen camera implementation arriving the following year. While competitors in the Android ecosystem have already experimented with similar approaches, Apple’s engineering advantage lies in solving persistent image-quality degradation issues caused by optical distortion.

Optical Innovation and Supply Chain

To overcome these technical hurdles, Apple’s manufacturing partner LG Innotek has engineered a “freeform optic” lens array specifically designed to maximize brightness and color accuracy for rear-mounted cameras positioned behind display panels. This represents a substantial leap from Android implementations that typically suffer from reduced clarity.

Further amplifying expectations, JP Morgan analysts project that Apple’s inaugural foldable iPhone could adopt an even more advanced 24-megapixel under-display camera—dramatically surpassing the 4-8 MP standard found in current competing designs. This significant pixel count jump would establish a new performance benchmark across the industry.

Nomenclature and Strategic Positioning

Following precedent from its 10th-anniversary strategy—which skipped the “iPhone 9” designation to debut the iPhone X—Apple is expected to forgo the “iPhone 19” branding in favor of a distinctive model name that reflects the device’s 20-year milestone status. The move underscores the company’s intention to position this generation as a transformational release.

Stock Performance: AAPL is currently trading at $269.33, reflecting a 0.42% gain on NasdaqGS.