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2024 AI and Meme coins explode in popularity, and in 2025 the narrative shifts dramatically—RWA and Layer1 become the only two winners
【ChainNews】Looking back at 2024, the craziness of the crypto market is reflected in the data. AI concept coins soared by 2939.8%, and Meme coins were not to be outdone, rising by 2185.1%. These two narratives have become the darlings of the market. While Layer1 and RWA didn’t have as much buzz, their performance was also quite steady.
But in 2025, the trend has shifted. The market has reshuffled, and most of last year’s hot narratives have shifted from profit to loss, with the switch happening so quickly that it caught many off guard. Only RWA and Layer1 have held up, maintaining profitability for two consecutive years, becoming the minority.
What does this reflect? How intense is the rotation of styles in the crypto market? What was a hot trend last year could become a risk zone this year. Choosing the wrong narrative means more than just poor returns.