Anderson Horowitz, Hillbert AI Investment... Betting on B2C Data Analysis Automation

Enterprise analytics software provider Hilbert AI recently completed a $28 million (approximately 407.7B Korean Won) funding round led by Andreessen Horowitz. The investment aims to quickly analyze large-scale consumer data using artificial intelligence to improve marketing efficiency.

Hilbert AI is a company that offers an analytics platform for consumer-facing brands. While companies often optimize sales strategies and marketing execution by collecting customer purchase tendencies and advertising response data, as the number of customers increases, data structures become more complex, and actual analysis often requires significant time and manpower. Especially in environments where metadata such as purchase records, advertising contribution tables, and patterns are mixed, detailed data organization is necessary beforehand.

Hilbert AI focuses on simplifying this process through AI agents. Users only need to input their analysis tasks via a natural language interface. The company states that analysis projects that typically take months can now be completed in just a few minutes.

The core of the platform is packaging each customer’s data into a file structure called “Hilbert Tags.” This file contains information such as whether the customer is likely to unsubscribe or respond to upsell proposals. When new data flows in, the file is continuously updated, effectively reconstructing complex raw data into a format that AI can easily understand.

Brian Kim, James Dacosta, and Andrew Chen from Andreessen Horowitz commented on their blog: “Projects that used to take over six months and require multiple people can now be deployed within weeks.” They further emphasized that a solid data foundation not only reduces labor costs but also simultaneously improves the efficiency of growth spending and the credibility of experiments.

After data loading, the Hilbert AI platform can automatically detect key business events. For example, when the effectiveness of a specific advertising channel suddenly improves, it will alert the marketing team and explain the reason for the change. The platform also offers features to identify ineffective ad formats or discount strategies, as well as tools for forecasting future customer base growth and other metrics.

This funding will mainly be used for team expansion. According to the company’s recruitment announcement, Hilbert AI plans to focus on expanding its product marketing and engineering teams.

This financing indicates that AI is moving beyond simple generative tools toward “practical analysis infrastructure” directly linked to actual sales and marketing decisions. Especially in the large B2C data analysis market, the speed of data organization and interpretation is becoming a core competitive advantage.

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