JD.com's "Hundred Billion Supermarket" Officially Launches: 20 Billion Yuan Investment in Subsidies Over 3 Years to Promote the Return of Daily Consumption to Simplicity and Quality

News Express: In the current macroeconomic environment that promotes domestic demand and high-quality consumption, consumers’ expectations for shopping experiences are undergoing profound changes. After passing the stage of pursuing extreme low prices, how to obtain quality assurance at lower costs and higher efficiency has become a societal focus. On February 26, JD.com officially launched the “Billion Supermarket” channel, announcing an investment of over 20 billion yuan in product subsidies over the next three years, aiming to provide millions of households with a new choice of affordable and quality daily necessities by simplifying transaction processes and stabilizing prices.

Breaking through complex marketing, calling for a return to simple consumption

In recent times, promotional rules in the e-commerce market have become increasingly complicated. Cumbersome discount calculations, social credit-consuming “helping hand” promotions, and false discounts that rise then fall have, to some extent, increased consumers’ decision-making costs and even led to chaos such as low prices and low quality. Many consumers have reported that simple daily replenishment often turns into a time-consuming and mentally taxing game.

This “consumer anxiety” reflects a mismatch between market supply and demand. The launch of JD’s “Billion Supermarket” directly responds to these industry pain points. By abandoning routine marketing tricks, the channel refocuses shopping on the products themselves. For the public, consumption is no longer a numbers game but should return to the pursuit of quality life and trust in platform services.

200 billion subsidies to build a stable, long-term low-price mechanism

Unlike short-term promotional events, JD’s “Billion Supermarket” emphasizes long-term value investment. It is reported that this 20 billion yuan subsidy will precisely cover all categories of daily fast-moving consumer goods such as snacks, fresh food, beverages, maternal and infant products, and household cleaning supplies. JD aims to ensure price competitiveness and transparency from the source through direct official subsidies and brand direct supply authorization.

Notably, the channel particularly emphasizes the promise of “no tricks, no bundling, no group buying.” This straightforward low-price model essentially involves the platform passing on the cost savings from middlemen directly to consumers. This “steady low-price” strategy not only helps reduce residents’ rigid daily expenses but also establishes a healthy, fair competitive paradigm for the industry, demonstrating the positive role of leading platforms in stabilizing market prices.

Supply chain foundation to support high-quality supply-side upgrading

The coexistence of “low prices” and “good products” fundamentally depends on a strong supply chain system. Relying on its long-established cold chain warehousing, reverse customization (C2M), and brand direct supply capabilities, JD’s “Billion Supermarket” ensures that every subsidized product is genuine. This not only protects consumer rights but also maximizes supply chain efficiency.

In the current industrial context, JD’s move is not just a marketing attack but a deep reshaping of the daily fast-moving consumer goods supply chain. Through large-scale, high-frequency order aggregation, the platform can facilitate upstream manufacturers to achieve more precise capacity matching, thereby reducing overall chain losses. This strength-based “genuine low price” not only enhances consumers’ sense of gain but also injects digital momentum into the sustainable development of physical retail, truly achieving social and economic benefits in harmony.

Starting today, users can simply open the JD app, search for “Billion Supermarket,” and access it with one click to experience a more efficient, transparent, and high-quality consumption model.