麻豆传媒 fails to withstand piracy and announces “permanent closure”! A former AV director points out 6 major fatal flaws, predicts that a large number of actresses will move to OnlyFans

Madou Media, the leading hub of Chinese-language adult entertainment (Madou Media), unexpectedly announced on April 2 that it would permanently cease operations, bringing to an end nearly 7 years of history. In an official acknowledgment, it admitted it could not withstand the drastic changes in the industry environment and rampant piracy, and decided to step down in a dignified manner.
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• The official admits it was defeated by piracy and chooses a dignified exit
• Still faces difficulties after shifting to Taiwan; annual profits once reached 22 million
• The industry points out 6 major causes of failure; actresses may move to OnlyFans

Since it was established in 2019, Madou Media (Madou Media), long regarded as a benchmark in the Chinese-language adult entertainment industry, on April 2 dropped a shocking bombshell by officially closing all website services and apps permanently. After nearly 7 years of ups and downs, the brand that once called itself the “largest Chinese-language adult video distributor in the world” drew a line under its story. Not only did it leave a large number of fans stunned, it also symbolized the end of an era in the Chinese-language adult entertainment scene.

The official admits it was defeated by piracy and chooses a dignified exit

Madou Media simultaneously published a heartfelt farewell letter on its official website and social platforms, reviewing its journey of坚持原创内容. However, the company also clearly pointed out two core reasons for shutting down: the dramatic changes in the industry environment and the rampant infringement caused by piracy. These problems severely eroded original-content revenue, making it difficult to sustain existing paid models.

In its statement, the company expressed regretfully that rather than compromise in an increasingly squeezing environment, they “would rather retire gracefully at the best moment.” At present, Madou Media’s official website has been fully converted to a shutdown notice page, and all related services—including apps and paid member areas—have been officially terminated.

“This is a farewell letter. Once, we set sail with our original intentions. With everyone’s support, we recorded countless shining moments. We are proud of those carefully crafted original contents… But the road ahead is long, and the storms have never stopped. The drastic changes in the industry environment and the helplessness of piracy infringement have made the path of坚持原创 content extremely rugged. Rather than compromise in an increasingly pressurized space, we would rather retire with dignity at the best moment, leaving our best selves in everyone’s memories. Therefore, we have decided to officially shut down the relevant services. This is not a single collapse—it is a farewell made with respect.”

https://x.com/mdclub01/status/2039628909931565344

Still hit with difficulties after shifting to Taiwan; annual profits once reached 22 million

Looking back at Madou Media’s development history, the company was originally registered in the United States in California, and it focused on Chinese-language dialogue and localized scenarios, quickly accumulating a massive Chinese-language audience. In 2022, its filming team located in Shanghai, China, was heavily raided by police. After that, the company shifted its operational focus to Taiwan. Some netizens pointed out that at its peak, Madou’s annual profits reportedly reached about 22 million Taiwan dollars, but amid an abundance of free resources and pressure from overseas platforms, it ultimately still proved unable to withstand the strain of the broader environment.

The industry points to 6 major causes of failure; actresses may turn to OnlyFans

In response to Madou’s subdued exit, former AV director Luo Zhiyu bluntly said this was a predictable outcome and pointed out six major fatal flaws. He believes Taiwan audiences’ “paying-user” habits are too weak, coupled with inconsistent performer quality, unstable production standards, and too many ad placements—all of which seriously affect the viewing experience. He predicts that unemployed actresses in the future are very likely to turn to overseas paid platforms such as OnlyFans to seek a way out.

Well-known actress Wu Mengmeng also reshared the shutdown announcement on Threads, lamenting that Madou’s ending is “proof of the decline of the Chinese-language era,” and paying tribute to other film companies that are still working hard.