A comissão da loja de aplicações da Apple caiu para 25%, Tencent responde à redução do "imposto da Apple"

“Apple Tax” finally reduced. On March 12, Apple announced that, following discussions with Chinese regulators, starting from March 15, 2026, the commission rates for the iOS and iPadOS App Store in Mainland China will be adjusted. The standard commission rate for in-app purchases and paid apps will be reduced from the current 30% to 25%. The commission rate for in-app purchases under the Small Business Program and the automatic renewal subscription commission rate after the first year under the Mini Apps Partner Program will be changed from 15% to 12%.

Subsequently, Tencent responded to this matter by saying, “With the strong promotion of regulatory authorities, Apple has adjusted its App Store commission policy in China, which is exciting for the industry. This change reflects a response to and respect for the voices of Chinese users and the broad developer community, and is a positive signal for the healthy development of the digital ecosystem. For Tencent and all developers, it will usher in a more open, win-win platform environment, conducive to stimulating innovation and promoting the sustained prosperity of the technological application ecosystem.”