FIFA President Mulls Possible FIFA Token, Eyes the US Market

Fédération Internationale de Football Association (FIFA) President Gianni Infantino disclosed that the football body is considering launching its crypto token and leveraging the massive global market to promote its adoption

Infantino disclosed this at the White House Crypto Summit Last Friday, which was attended by US President Donald Trump and top crypto executives

“FIFA is very, very interested to develop a FIFA coin, to do it from here, from America, and to conquer the 5 billion soccer fans in the world,” Infantino stated. “If there is anyone here who is interested to team up with FIFA, here we are, together with the United States of America, and we will conquer the world of soccer with the FIFA coin.” Infantino stated

The announcement lacked raw details of the proposed project, such as the time and nature of the Crypto asset to be launched. Infantino said the aim is to leverage blockchain technology to boost fan engagement and generate revenue

Fake FIFA Token Surges 357,000%

Infantino’s announcement led to the surge of a FIFA token with no official affiliation to the Football Body

The token saw a 357,000% daily price increase, reaching a market capitalization of approximately $8.2 million

North America Prepares to Host the World

The 2026 FIFA World Cup, co-hosted by the United States, Canada, and Mexico, will run from June 11 to July 19

The World’s biggest sporting event has expanded to 48 teams and 104 matches across 16 cities.

Eleven U.S. venues, including Miami, Kansas City, New York/New Jersey, and the final site at MetLife Stadium, will anchor this first-ever tri-nation tournament, reviving memories of the U.S.’s 1994 hosting

President Trump recently unveiled a White House Task Force to investigate the event’s impact. The task force will tie it to America’s 250th anniversary and project a $40 billion economic windfall with 10 million visitors