Ever wonder how some crypto projects manage to generate massive revenue from airdrop campaigns? Here's a case study in unconventional growth math:
Imagine a protocol executes this playbook: spend half a year getting content creators to organically hype the project at zero cost, then charge $3.03 per wallet for airdrop eligibility. If one million wallets register, the math is simple—that's $3.03 million in revenue from a single mechanic.
It's a clever stacking of network effects and monetization. Low barrier to entry ($3.03 is almost a joke), massive scale potential (millions of wallets), and creator-driven marketing doing the heavy lifting. Whether this model is sustainable or just genius arbitrage of hype remains the question.
Ever wonder how some crypto projects manage to generate massive revenue from airdrop campaigns? Here's a case study in unconventional growth math:
Imagine a protocol executes this playbook: spend half a year getting content creators to organically hype the project at zero cost, then charge $3.03 per wallet for airdrop eligibility. If one million wallets register, the math is simple—that's $3.03 million in revenue from a single mechanic.
It's a clever stacking of network effects and monetization. Low barrier to entry ($3.03 is almost a joke), massive scale potential (millions of wallets), and creator-driven marketing doing the heavy lifting. Whether this model is sustainable or just genius arbitrage of hype remains the question.