1月21日消息，尽管比特币（BTC）在2025年多次创下历史新高，但其全球搜索量和社交媒体讨论度却明显下降。谷歌趋势数据显示，自特朗普在2024年11月胜选后，比特币搜索量曾短期激增，但2025年整体呈下降趋势，仅在下半年出现零星回升。
比特币密码朋克 Jameson Lopp 引用社交媒体数据指出，2025年包含“比特币”的帖子数量下降32%，约为9600万条。比特币论坛（Bitcoin X）在1月份达到讨论峰值，彼时特朗普就职及丝绸之路创始人 Ross Ulbricht 获得赦免。3月份，特朗普政府设立战略比特币储备，再次推动讨论热度。然而，随着时间推移，除了比特币披萨日15周年和价格突破12万美元的节点外，在线兴趣持续减弱。
比特币思想领袖仍保持活跃。Strategy 主席 Michael Saylor 全年发布1268条相关帖子，97%为正面或中性；Blockstream CEO Adam Back 发布超过11,450条帖子，在量子计算恐慌期间活跃度明显上升；人权基金会首席战略官 Alex Gladstein 发布9445条帖子，其中23%正面，重点强调比特币与个人自由和财务自由的联系。
进入2026年，加密货币市场情绪依然低迷。Santiment数据显示，尽管1月12日至15日比特币价格从90,320美元上涨至97,540美元，社交媒体评论却趋向悲观。同时，比特币恐惧与贪婪指数长期维持在“恐惧”或“极度恐惧”区间。然而，CryptoQuant数据显示，30日比特币恐惧与贪婪指数均线已上穿90日均线，显示短期信心略有改善，为潜在市场回暖提供积极信号。
这表明，比特币价格虽屡创新高，但投资者关注度与市场情绪仍呈滞后，交易员和投资者需关注情绪波动与社交热度变化，以判断市场可能的反转点。
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