不坑穷人 美国服装零售商力推全价商品挑战富人钱包

GateNews

金十数据9月9日讯,包括李维斯在内的少数服装零售商正预告将推出更多不打折的全价产品,以测试较富有的消费者掏钱购买的意愿有多高,尽管关税的影响让人理智清醒。不过到目前为止,这些零售商并没有失望。李维斯首席财务官Harmit Singh周三在纽约举行的高盛全球零售大会上表示,李维斯在7月提高部分产品价格,但需求并未放缓。“有别于以往,我们正全面提高全价商品的销售,”他表示,“李维斯的消费者年收入大多在10万美元以上。我们认为这类消费者一般都很能买。”拉夫劳伦和安德玛最近公布的财报同样显示,它们也倾向于采行更多全价商品策略。

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