Peacock is enhancing its mobile app through AI-powered features and vertical video to boost user engagement, including "Your Bravoverse," which features an AI virtual avatar of Andy Cohen offering personalized Bravo video clips, vertical NBA live streams, and new mobile games from Wolf Games. The streaming platform, which has 44 million subscribers, posted a loss of $552 million in Q4 2025, aiming to compete with social media by integrating short-form video content and interactive experiences.

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