While the SocialFi sector in 2024 is smaller compared to others, the strong viral potential and appeal of social projects may draw renewed global interest. This report analyzes 2024 SocialFi market performance, covering aspects like market size, user growth, key project performance, token trends, and funding conditions.

As the U.S. election concludes, 2024 is also closing. Reflecting on this year's crypto bull market, Meme has been an unavoidable topic. From BOME at the start of the year, MAGA in the middle, to GOAT at the end, Memecoin has generated new hot topics every quarter, sustaining the industry's momentum. Belgian scholar Francis Paul Heylighen proposed in 1998 that meme culture consists of four stages, including "assimilation," "retention," "expression," and "transmission." On a deeper level, meme culture's popularity can be attributed to its alignment with the uses and gratifications theory proposed by British communication scholar McQuail.

After experiencing rapid growth and a bubble burst, GameFi began recovering toward the end of 2023. In 2024, the success of projects like Pixels, Hamster Kombat, and Catizen, along with promotional strategies such as token airdrops, brought GameFi back into the spotlight. This report delves into the 2024 GameFi market, analyzing funding data, token performance, and the development of different public chains to uncover the trajectory of GameFi and its future prospects.