What is Alkimi? What is ADS.
In the field of digital advertising, significant efficiency improvements have been achieved through real-time data exchange and bidding, but it is still plagued by inefficiencies associated with centralized platforms. Giants like Google and Facebook dominate, charging hefty fees, while publishers only receive a small portion of ad revenue. Although there are alternative solutions, independent technical solutions exacerbate cost opacity and supply chain untraceability. Challenges such as ad fraud, high transaction costs, and lack of transparency still exist. To address these key shortcomings, Alkimi has launched a decentralized solution aimed at fundamentally changing the digital advertising industry through transparency, cost-effectiveness, and real-time anti-fraud mechanisms.
What is Alkimi (ADS)?
Alkimi (ADS) is a decentralized digital advertising platform founded in 2021 by Ben Putley, Adam Chorley, and Chandru Narayana. Ben has ten years of experience in global publisher ad software sales, Adam has expertise in programmatic advertising for startups and traditional publishers, and Chandru has twenty years of experience in software development and data security. These backgrounds form the foundation of Alkimi's mission to bring transparency, efficiency, and fairness to the $600 billion digital advertising market.
The launch of the platform in 2021 marks a pivotal moment, introducing transparency based on blockchain to reduce inefficiencies in advertising. Meanwhile, Alkimi has minted its ADS token and launched a staking pool, distributing over 6 million ADS through rewards by 2022. Alkimi has rapidly expanded, introducing tools like the 'Reward Estimator' to enhance user engagement and attracting publishers through the innovative 'Something For Nothing' program. The team has also launched AlEx, the Alkimi Advertising Exchange, further solidifying its commitment to redefining programmatic advertising.
In 2023, Alkimi achieved several important milestones, including the launch of AlEx on private infrastructure, social activities during Paris Blockchain Week, and the release of Ads Explorer to enhance advertising transparency. By 2024, Alkimi integrated with DeFiLama, updated dashboard tools, and introduced new ad formats, continuing to be a transformative force in the digital advertising space.
How does Alkimi work? Programmatic advertising and verification nodes
Programmatic advertising has always had problems with inefficiency, cost inflation, and lack of transparency, which affects advertisers, publishers, and consumers. Traditional systems are limited by the fragmented processes between demand-side platforms (DSPs), supply-side platforms (SSPs), exchanges, and other intermediaries. Research shows that only 5% of ad spend is fully transparent, with up to 35% being consumed by technology costs. This inefficiency leads to wastage of funds and exacerbates environmental issues, as digital advertising accounts for 3.5% of global greenhouse gas emissions annually. Alkimi aims to address these challenges through its blockchain-driven decentralized advertising platform, providing a transparent, cost-effective, and sustainable solution.
The Alkimi platform eliminates unnecessary intermediaries, enabling advertisers to access high-quality ad inventory at fair prices and ensuring that publishers receive fair ad revenue. By leveraging blockchain technology, Alkimi provides comprehensive financial auditing capabilities, allowing advertisers to track various aspects of their ad campaigns in real time, including expenses, impressions, costs, and revenue. This transparency builds trust and reduces the common uncertain costs in traditional programmatic advertising.
Source: alkimil.org
Cost reduction is the cornerstone of the Alkimi approach. The platform significantly reduces the cost of programmatic advertising, enabling advertisers to achieve better campaign performance and cost savings. For example, Alkimi's Placement Graph AI optimizes ad placement by analyzing unique placement IDs, ad types, audience demographics, and publisher backgrounds. This ensures that ads are displayed in the most impactful positions, thereby increasing engagement. Advertisers using Alkimi reported a 19% increase in video completion rates, a 212% decrease in inventory costs, effectively tripling the value of ad spend.
In terms of publishers, Alkimi's decentralized infrastructure minimizes technical costs, allowing publishers to retain more revenue from their inventory. The platform seamlessly integrates with multiple ad formats, including display ads, video, native ads, and connected TV (CTV), ensuring a high-quality user experience. Additionally, Alkimi helps publishers increase page eCPM while promoting sustainable practices by reducing the carbon footprint of digital advertising.
Alkimi aims to change the industry through its decentralized model, solving the inefficiencies of traditional programmatic advertising. It creates a balanced ecosystem where advertisers and publishers can transparently collaborate, reducing costs and environmental impact, while maximizing the effectiveness of their activities. With a focus on transparency, sustainability, and efficiency, Alkimi is setting new standards for programmatic advertising.
Validator
Validators are the backbone of the Alkimi decentralized advertising ecosystem and are crucial for ensuring network security, transparency, and scalability. Validators verify transactions, validate ad auctions, and record the results in the distributed advertising ledger, thereby promoting a trusted and efficient system. By maintaining the integrity of the network, validators provide a seamless, low-cost, and sustainable environment for digital advertising while supporting the growth of Alkimi.
There are two main options for validators: self-service and delegated validators. Self-service options are suitable for technically proficient operators who prefer full control over validator settings. These users can independently manage their validators, maintain normal uptime, and maximize their rewards. Delegated validators are more suitable for users who want an easy way out. Alkimi handles all technical operations for delegated validators, ensuring normal uptime and ongoing rewards, without users having to put in too much effort. Both options provide real-time monitoring through an intuitive dashboard, helping users effectively track earnings and manage their participation.
To become a validator, you need to stake 50,000 $ADS and mint a validator NFT, which digitally represents the user's participation in the network. Validators join through a transparent waiting list process, approved on a first-come, first-served basis. This ensures fairness while preventing queue jumping or fraud. If a user decides to cancel the request, the refund will be processed within ten working days.
Source: alkim.org
For Alkimi, validators are crucial in expanding the decentralized advertising platform. A strong network of validators enables the introduction of new clients while maintaining operational security and financial transparency. This scalability is crucial for Alkimi's rapid growth and ensuring reliable services for advertisers and publishers.
As a reward for their contributions, validators receive rewards from the fees generated by the Alkimi exchange. The platform's reward estimator can be used on Alkimi Labs, allowing potential validators to calculate potential returns based on network metrics. This transparent and efficient system ensures that participants receive fair compensation for supporting the ecosystem.
Validators embody the decentralized spirit of Alkimi, enabling the platform to revolutionize programmatic advertising. By maintaining transparency, security, and efficiency of the network, validators play a crucial role in reshaping digital advertising and promoting sustainable industry development.
Alkimi Labs
Source: alkimi.org
Alkimi Labs is the core hub of the $ADS ecosystem, providing advanced tools for advertisers, publishers, and users to ensure seamless interactions. Through an intuitive platform, users can stake tokens, manage assets, and monitor advertising campaigns through Ads Explorer, ensuring transparency and efficiency. Validators play a crucial role in maintaining the integrity of the advertising auction, earning rewards while promoting trust.
Source: labs.alkimi.org
Alkimi Labs offers powerful features such as staking pools, soft staking options, NFT viewer, and liquidity pools to help users easily maximize rewards. With 1,228 active validators, 907 million transactions, $258,000 in fee revenue (Q4 2024), and 116 validators on the waiting list, Alkimi Labs demonstrates the power of decentralized advertising. Its mission is to provide fewer but better ads, creating a rewarding and innovative experience for advertisers, publishers, and the wider community.
The Alkimi Validator Rewards Estimator allows users to calculate potential rewards based on their position in the validator waitlist. With over $5.48 million ADS locked in the liquidity pool and an average buyback price of $0.23, it provides valuable insights into profit potential for users. The tool also includes metrics such as fee income (which was $258,659 in the previous quarter) and the number of active validators (1,228), enabling users to make informed decisions regarding staking and validation.
Source: labs.alkimi.org
Alkimi Use Cases
Alkimi's decentralized platform ensures transparency, cost reduction, and enhanced trust for advertisers, publishers, and consumers. Here are three key use cases:
- Fraud prevention in digital advertising: Alkimi solves the $66 billion annual loss due to ad fraud by leveraging Constellation's trusted observer (PRO) consensus mechanism. This enables the platform to detect and eliminate fraudulent activities in real-time, ensuring that advertisers' budgets are used for genuine impressions and publishers are rewarded for legitimate traffic. The platform's blockchain-driven transparency eliminates uncertainty and promotes trust among all parties.
- Reducing Costs for Advertisers and Publishers: Traditional programmatic advertising involves a significant amount of expenses, with about 35% of ad spend lost to intermediaries. Alkimi's decentralized structure minimizes these costs by leveraging Constellation's Hypergraph - a feeless blockchain network. Advertisers benefit from lower costs, while publishers retain a larger share of revenue, creating a more fair advertising ecosystem that supports profitability for all parties.
- Enhancing the sustainability of advertising: Digital advertising accounts for 3.5% of global greenhouse gas emissions. Alkimi's low-energy blockchain infrastructure and transparent processes reduce waste and support sustainable programmatic advertising methods. Through precise ad targeting and efficient resource allocation, Alkimi helps businesses achieve net-zero goals while maintaining high-quality ad campaign performance.
Main Features of Alkimi
Combining transparency, reduced costs, and strong community participation, Alkimi sets the standard for a more efficient and trustworthy advertising ecosystem. Here are its core features:
Alkimi Exchange
Alkimi Exchange (AlEx) thoroughly changes digital advertising by combining blockchain technology with programmatic ad buying and selling. Built on the Ethereum Virtual Machine, it combines Open RTB and Prebid, providing transparency, cost-effectiveness, and reduced environmental impact. Advertisers and publishers benefit from significantly lower fees compared to traditional platforms, with fee structures fixed between 3% to 8%, depending on the ad format. AlEx's Ad Explorer ensures complete auditability of transactions, allowing real-time tracking and verification on a distributed ledger. The platform supports a sustainable and transparent advertising network by generating an economic model where fees are used to fund the ecosystem and reward validators and liquidity providers.
Validator
Validators are the backbone of the decentralized advertising exchange Alkimi, ensuring the integrity and efficiency of all transactions. Validators verify and certify programmatic advertising auctions on the distributed ledger while providing bandwidth to the network. Users must acquire $ADS tokens to mint non-transferable validator NFTs as collateral. Validators operate within clusters to enhance security, scalability, and speed, supporting demand-side platforms (DSPs) and API services. Rewards are distributed quarterly in $ADS to incentivize maintaining normal operations and reliable performance. The robust validator infrastructure enables Alkimi to scale while maintaining high performance and transparency, driving the sustainable development of digital advertising.
Alkimi Liquidity Pool (LP)
Alkimi's liquidity pool, through the decentralized automated market maker (AMM) model, supports the ecosystem and facilitates seamless trading with zero slippage. By using an 80:20 ratio of $ADS and ETH in the Balancer weighted pool, the platform minimizes impermanent loss and aligns with long-term token value growth. Liquidity providers earn trading fees and share rewards from network revenue. LPs are incentivized to participate by distributing rewards based on contribution ratios, balancing the needs of validators and liquidity providers. This innovative liquidity system enhances stability, supports decentralized trading, aligns incentives for all participants, and ensures sustainable growth of the Alkimi advertising exchange ecosystem.
Staking
Alkimi's staking pool allows users to contribute to the network and earn rewards. The stADS Soft Staking Pool allows users to easily stake their tokens in support of Alkimi's mission - to provide fewer but higher quality ads. Staking rewards accumulate over a specified period, incentivizing long-term participation. Staking has flexible registration and low minimum requirements, providing a convenient entry point for all participants. Users can seamlessly connect their wallets to stake tokens, estimate rewards, and help build a decentralized and transparent advertising platform while earning passive income.
Source: labs.alkimi.org
ADS Explorer
Alkimi's ad explorer provides unparalleled transparency by allowing users to monitor all their ad exchanges in real time. The explorer accesses comprehensive auction data, including bid requests, responses, and pricing, using DAG blockchain technology. The platform anonymizes sensitive information while ensuring complete auditability, ensuring privacy compliance. By charging a fixed 1.5% fee, Alkimi reduces costs for advertisers and publishers, while eliminating hidden fees. This transparency promotes trust and efficiency, enabling stakeholders to optimize ad campaigns, reduce fraud, and achieve measurable results.
Source: labs.alkimi.org
What is the ADS token?
DS drives Alkimi's decentralized advertising exchange, achieving transparency, efficiency, cost reduction, and user rewards. Its total supply is 250 million units, with 237 million units already in circulation (January 2025).
ADS plays a core role in the operation of the platform, supporting functions such as staking, validation, and participation in Alkimi ecosystem governance. Users can become validators by acquiring ADS, earning rewards by protecting the network and validating transactions. After staking 50,000 ADS, validators will receive a validator NFT bound to their soul, which can later be redeemed for ADS via smart contracts.
The token also plays an important role in the platform's liquidity and fee structure. Alkimi charges a fixed 1.5% fee to advertisers and publishers, which is converted to USDT and used to repurchase ADS, ensuring continuous liquidity and supporting the staking pool. ADS tokens are distributed through various channels, including private sales, staking rewards, marketing, and development bonuses. Currently, 94.8% of the total supply is in circulation, with the remaining 5.2% locked for specific purposes.
By staking ADS, users can participate in the soft staking pool, earn rewards, and support Alkimi's mission to optimize digital advertising. Participants holding ADS can use it as collateral for validators or pool tokens to facilitate the smooth buying and selling of advertisements on the platform. ADS promotes a sustainable, transparent, and low-cost digital advertising environment.
Source: alkimi.org
The distribution percentage of ADS Coin is as follows:
Private sale (1, 2, 3): 20% (22,500,000 + 25,000,000 + 2,500,000) \
Team: 10% (25,000,000) \
Advisor: 10% (25,000,000) \
Marketing: 15% (37,500,000) \
Staking Reward: 5% (12,500,000) \
Development Reward: 5% (12,500,000) \
Exchange liquidity: 5% (12,500,000) \
Reserves: 3% (7,500,000) \
Platform token: 27% (67,500,000)
Is ADC worth investing in?
ADS provides a promising investment opportunity as it plays a significant role in Alkimi's decentralized advertising exchange, which solves the inefficiency issue of traditional programmatic advertising through transparency, low fees, and sustainability. The project uniquely utilizes blockchain technology and enhances trust and scalability through a validator ecosystem, attracting advertisers and publishers. However, potential drawbacks are its dependence on widespread adoption of blockchain solutions in the advertising industry, which remains uncertain and may slow platform growth. Other risks include token price volatility, competition from mature advertising networks, and technological challenges in platform expansion. As always, investors should carefully evaluate risks and returns.
How to own ADS?
To own ADS, you can use the services of a centralized cryptocurrency exchange. First,Create a Gate.io accountAnd verify and recharge. Then, you can buy ADS step by step.
Alkimi News
Alkimi's official blog recently revisited the strategic partnership announced in July 2024 with Renovi, a leading immersive in-game advertising platform. Although not the latest news, this collaboration remains groundbreaking. By integrating Alkimi's blockchain-based programmatic advertising technology, Renovi's game ecosystem benefits from enhanced ad efficiency, precise targeting, and transparency. Advertisers gain fraud protection and better return on investment, while publishers receive fair compensation through Alkimi's decentralized ad exchange. This partnership showcases how blockchain is revolutionizing in-game advertising, creating a smarter, cleaner, and more sustainable advertising experience for the gaming industry.
Useful References
To learn more about Alkimi, please visit:
Take action on ADS
ViewToday's ADS price, and start trading your favorite currency pairs.
Related articles
What Are Altcoins?
What Is Ethereum 2.0? Understanding The Merge
What Is Dogecoin?
What is Alkimi? What is ADS.
What is Alkimi (ADS)?
How does Alkimi work? Programmatic advertising and verification nodes
Alkimi Labs
Alkimi Use Case
Main Features of Alkimi
What is the ADS token?
Is ADC worth investing?
How to own ADS?
Alkimi News
Useful References
Take action on ADS
In the field of digital advertising, significant efficiency improvements have been achieved through real-time data exchange and bidding, but it is still plagued by inefficiencies associated with centralized platforms. Giants like Google and Facebook dominate, charging hefty fees, while publishers only receive a small portion of ad revenue. Although there are alternative solutions, independent technical solutions exacerbate cost opacity and supply chain untraceability. Challenges such as ad fraud, high transaction costs, and lack of transparency still exist. To address these key shortcomings, Alkimi has launched a decentralized solution aimed at fundamentally changing the digital advertising industry through transparency, cost-effectiveness, and real-time anti-fraud mechanisms.
What is Alkimi (ADS)?
Alkimi (ADS) is a decentralized digital advertising platform founded in 2021 by Ben Putley, Adam Chorley, and Chandru Narayana. Ben has ten years of experience in global publisher ad software sales, Adam has expertise in programmatic advertising for startups and traditional publishers, and Chandru has twenty years of experience in software development and data security. These backgrounds form the foundation of Alkimi's mission to bring transparency, efficiency, and fairness to the $600 billion digital advertising market.
The launch of the platform in 2021 marks a pivotal moment, introducing transparency based on blockchain to reduce inefficiencies in advertising. Meanwhile, Alkimi has minted its ADS token and launched a staking pool, distributing over 6 million ADS through rewards by 2022. Alkimi has rapidly expanded, introducing tools like the 'Reward Estimator' to enhance user engagement and attracting publishers through the innovative 'Something For Nothing' program. The team has also launched AlEx, the Alkimi Advertising Exchange, further solidifying its commitment to redefining programmatic advertising.
In 2023, Alkimi achieved several important milestones, including the launch of AlEx on private infrastructure, social activities during Paris Blockchain Week, and the release of Ads Explorer to enhance advertising transparency. By 2024, Alkimi integrated with DeFiLama, updated dashboard tools, and introduced new ad formats, continuing to be a transformative force in the digital advertising space.
How does Alkimi work? Programmatic advertising and verification nodes
Programmatic advertising has always had problems with inefficiency, cost inflation, and lack of transparency, which affects advertisers, publishers, and consumers. Traditional systems are limited by the fragmented processes between demand-side platforms (DSPs), supply-side platforms (SSPs), exchanges, and other intermediaries. Research shows that only 5% of ad spend is fully transparent, with up to 35% being consumed by technology costs. This inefficiency leads to wastage of funds and exacerbates environmental issues, as digital advertising accounts for 3.5% of global greenhouse gas emissions annually. Alkimi aims to address these challenges through its blockchain-driven decentralized advertising platform, providing a transparent, cost-effective, and sustainable solution.
The Alkimi platform eliminates unnecessary intermediaries, enabling advertisers to access high-quality ad inventory at fair prices and ensuring that publishers receive fair ad revenue. By leveraging blockchain technology, Alkimi provides comprehensive financial auditing capabilities, allowing advertisers to track various aspects of their ad campaigns in real time, including expenses, impressions, costs, and revenue. This transparency builds trust and reduces the common uncertain costs in traditional programmatic advertising.
Source: alkimil.org
Cost reduction is the cornerstone of the Alkimi approach. The platform significantly reduces the cost of programmatic advertising, enabling advertisers to achieve better campaign performance and cost savings. For example, Alkimi's Placement Graph AI optimizes ad placement by analyzing unique placement IDs, ad types, audience demographics, and publisher backgrounds. This ensures that ads are displayed in the most impactful positions, thereby increasing engagement. Advertisers using Alkimi reported a 19% increase in video completion rates, a 212% decrease in inventory costs, effectively tripling the value of ad spend.
In terms of publishers, Alkimi's decentralized infrastructure minimizes technical costs, allowing publishers to retain more revenue from their inventory. The platform seamlessly integrates with multiple ad formats, including display ads, video, native ads, and connected TV (CTV), ensuring a high-quality user experience. Additionally, Alkimi helps publishers increase page eCPM while promoting sustainable practices by reducing the carbon footprint of digital advertising.
Alkimi aims to change the industry through its decentralized model, solving the inefficiencies of traditional programmatic advertising. It creates a balanced ecosystem where advertisers and publishers can transparently collaborate, reducing costs and environmental impact, while maximizing the effectiveness of their activities. With a focus on transparency, sustainability, and efficiency, Alkimi is setting new standards for programmatic advertising.
Validator
Validators are the backbone of the Alkimi decentralized advertising ecosystem and are crucial for ensuring network security, transparency, and scalability. Validators verify transactions, validate ad auctions, and record the results in the distributed advertising ledger, thereby promoting a trusted and efficient system. By maintaining the integrity of the network, validators provide a seamless, low-cost, and sustainable environment for digital advertising while supporting the growth of Alkimi.
There are two main options for validators: self-service and delegated validators. Self-service options are suitable for technically proficient operators who prefer full control over validator settings. These users can independently manage their validators, maintain normal uptime, and maximize their rewards. Delegated validators are more suitable for users who want an easy way out. Alkimi handles all technical operations for delegated validators, ensuring normal uptime and ongoing rewards, without users having to put in too much effort. Both options provide real-time monitoring through an intuitive dashboard, helping users effectively track earnings and manage their participation.
To become a validator, you need to stake 50,000 $ADS and mint a validator NFT, which digitally represents the user's participation in the network. Validators join through a transparent waiting list process, approved on a first-come, first-served basis. This ensures fairness while preventing queue jumping or fraud. If a user decides to cancel the request, the refund will be processed within ten working days.
Source: alkim.org
For Alkimi, validators are crucial in expanding the decentralized advertising platform. A strong network of validators enables the introduction of new clients while maintaining operational security and financial transparency. This scalability is crucial for Alkimi's rapid growth and ensuring reliable services for advertisers and publishers.
As a reward for their contributions, validators receive rewards from the fees generated by the Alkimi exchange. The platform's reward estimator can be used on Alkimi Labs, allowing potential validators to calculate potential returns based on network metrics. This transparent and efficient system ensures that participants receive fair compensation for supporting the ecosystem.
Validators embody the decentralized spirit of Alkimi, enabling the platform to revolutionize programmatic advertising. By maintaining transparency, security, and efficiency of the network, validators play a crucial role in reshaping digital advertising and promoting sustainable industry development.
Alkimi Labs
Source: alkimi.org
Alkimi Labs is the core hub of the $ADS ecosystem, providing advanced tools for advertisers, publishers, and users to ensure seamless interactions. Through an intuitive platform, users can stake tokens, manage assets, and monitor advertising campaigns through Ads Explorer, ensuring transparency and efficiency. Validators play a crucial role in maintaining the integrity of the advertising auction, earning rewards while promoting trust.
Source: labs.alkimi.org
Alkimi Labs offers powerful features such as staking pools, soft staking options, NFT viewer, and liquidity pools to help users easily maximize rewards. With 1,228 active validators, 907 million transactions, $258,000 in fee revenue (Q4 2024), and 116 validators on the waiting list, Alkimi Labs demonstrates the power of decentralized advertising. Its mission is to provide fewer but better ads, creating a rewarding and innovative experience for advertisers, publishers, and the wider community.
The Alkimi Validator Rewards Estimator allows users to calculate potential rewards based on their position in the validator waitlist. With over $5.48 million ADS locked in the liquidity pool and an average buyback price of $0.23, it provides valuable insights into profit potential for users. The tool also includes metrics such as fee income (which was $258,659 in the previous quarter) and the number of active validators (1,228), enabling users to make informed decisions regarding staking and validation.
Source: labs.alkimi.org
Alkimi Use Cases
Alkimi's decentralized platform ensures transparency, cost reduction, and enhanced trust for advertisers, publishers, and consumers. Here are three key use cases:
- Fraud prevention in digital advertising: Alkimi solves the $66 billion annual loss due to ad fraud by leveraging Constellation's trusted observer (PRO) consensus mechanism. This enables the platform to detect and eliminate fraudulent activities in real-time, ensuring that advertisers' budgets are used for genuine impressions and publishers are rewarded for legitimate traffic. The platform's blockchain-driven transparency eliminates uncertainty and promotes trust among all parties.
- Reducing Costs for Advertisers and Publishers: Traditional programmatic advertising involves a significant amount of expenses, with about 35% of ad spend lost to intermediaries. Alkimi's decentralized structure minimizes these costs by leveraging Constellation's Hypergraph - a feeless blockchain network. Advertisers benefit from lower costs, while publishers retain a larger share of revenue, creating a more fair advertising ecosystem that supports profitability for all parties.
- Enhancing the sustainability of advertising: Digital advertising accounts for 3.5% of global greenhouse gas emissions. Alkimi's low-energy blockchain infrastructure and transparent processes reduce waste and support sustainable programmatic advertising methods. Through precise ad targeting and efficient resource allocation, Alkimi helps businesses achieve net-zero goals while maintaining high-quality ad campaign performance.
Main Features of Alkimi
Combining transparency, reduced costs, and strong community participation, Alkimi sets the standard for a more efficient and trustworthy advertising ecosystem. Here are its core features:
Alkimi Exchange
Alkimi Exchange (AlEx) thoroughly changes digital advertising by combining blockchain technology with programmatic ad buying and selling. Built on the Ethereum Virtual Machine, it combines Open RTB and Prebid, providing transparency, cost-effectiveness, and reduced environmental impact. Advertisers and publishers benefit from significantly lower fees compared to traditional platforms, with fee structures fixed between 3% to 8%, depending on the ad format. AlEx's Ad Explorer ensures complete auditability of transactions, allowing real-time tracking and verification on a distributed ledger. The platform supports a sustainable and transparent advertising network by generating an economic model where fees are used to fund the ecosystem and reward validators and liquidity providers.
Validator
Validators are the backbone of the decentralized advertising exchange Alkimi, ensuring the integrity and efficiency of all transactions. Validators verify and certify programmatic advertising auctions on the distributed ledger while providing bandwidth to the network. Users must acquire $ADS tokens to mint non-transferable validator NFTs as collateral. Validators operate within clusters to enhance security, scalability, and speed, supporting demand-side platforms (DSPs) and API services. Rewards are distributed quarterly in $ADS to incentivize maintaining normal operations and reliable performance. The robust validator infrastructure enables Alkimi to scale while maintaining high performance and transparency, driving the sustainable development of digital advertising.
Alkimi Liquidity Pool (LP)
Alkimi's liquidity pool, through the decentralized automated market maker (AMM) model, supports the ecosystem and facilitates seamless trading with zero slippage. By using an 80:20 ratio of $ADS and ETH in the Balancer weighted pool, the platform minimizes impermanent loss and aligns with long-term token value growth. Liquidity providers earn trading fees and share rewards from network revenue. LPs are incentivized to participate by distributing rewards based on contribution ratios, balancing the needs of validators and liquidity providers. This innovative liquidity system enhances stability, supports decentralized trading, aligns incentives for all participants, and ensures sustainable growth of the Alkimi advertising exchange ecosystem.
Staking
Alkimi's staking pool allows users to contribute to the network and earn rewards. The stADS Soft Staking Pool allows users to easily stake their tokens in support of Alkimi's mission - to provide fewer but higher quality ads. Staking rewards accumulate over a specified period, incentivizing long-term participation. Staking has flexible registration and low minimum requirements, providing a convenient entry point for all participants. Users can seamlessly connect their wallets to stake tokens, estimate rewards, and help build a decentralized and transparent advertising platform while earning passive income.
Source: labs.alkimi.org
ADS Explorer
Alkimi's ad explorer provides unparalleled transparency by allowing users to monitor all their ad exchanges in real time. The explorer accesses comprehensive auction data, including bid requests, responses, and pricing, using DAG blockchain technology. The platform anonymizes sensitive information while ensuring complete auditability, ensuring privacy compliance. By charging a fixed 1.5% fee, Alkimi reduces costs for advertisers and publishers, while eliminating hidden fees. This transparency promotes trust and efficiency, enabling stakeholders to optimize ad campaigns, reduce fraud, and achieve measurable results.
Source: labs.alkimi.org
What is the ADS token?
DS drives Alkimi's decentralized advertising exchange, achieving transparency, efficiency, cost reduction, and user rewards. Its total supply is 250 million units, with 237 million units already in circulation (January 2025).
ADS plays a core role in the operation of the platform, supporting functions such as staking, validation, and participation in Alkimi ecosystem governance. Users can become validators by acquiring ADS, earning rewards by protecting the network and validating transactions. After staking 50,000 ADS, validators will receive a validator NFT bound to their soul, which can later be redeemed for ADS via smart contracts.
The token also plays an important role in the platform's liquidity and fee structure. Alkimi charges a fixed 1.5% fee to advertisers and publishers, which is converted to USDT and used to repurchase ADS, ensuring continuous liquidity and supporting the staking pool. ADS tokens are distributed through various channels, including private sales, staking rewards, marketing, and development bonuses. Currently, 94.8% of the total supply is in circulation, with the remaining 5.2% locked for specific purposes.
By staking ADS, users can participate in the soft staking pool, earn rewards, and support Alkimi's mission to optimize digital advertising. Participants holding ADS can use it as collateral for validators or pool tokens to facilitate the smooth buying and selling of advertisements on the platform. ADS promotes a sustainable, transparent, and low-cost digital advertising environment.
Source: alkimi.org
The distribution percentage of ADS Coin is as follows:
Private sale (1, 2, 3): 20% (22,500,000 + 25,000,000 + 2,500,000) \
Team: 10% (25,000,000) \
Advisor: 10% (25,000,000) \
Marketing: 15% (37,500,000) \
Staking Reward: 5% (12,500,000) \
Development Reward: 5% (12,500,000) \
Exchange liquidity: 5% (12,500,000) \
Reserves: 3% (7,500,000) \
Platform token: 27% (67,500,000)
Is ADC worth investing in?
ADS provides a promising investment opportunity as it plays a significant role in Alkimi's decentralized advertising exchange, which solves the inefficiency issue of traditional programmatic advertising through transparency, low fees, and sustainability. The project uniquely utilizes blockchain technology and enhances trust and scalability through a validator ecosystem, attracting advertisers and publishers. However, potential drawbacks are its dependence on widespread adoption of blockchain solutions in the advertising industry, which remains uncertain and may slow platform growth. Other risks include token price volatility, competition from mature advertising networks, and technological challenges in platform expansion. As always, investors should carefully evaluate risks and returns.
How to own ADS?
To own ADS, you can use the services of a centralized cryptocurrency exchange. First,Create a Gate.io accountAnd verify and recharge. Then, you can buy ADS step by step.
Alkimi News
Alkimi's official blog recently revisited the strategic partnership announced in July 2024 with Renovi, a leading immersive in-game advertising platform. Although not the latest news, this collaboration remains groundbreaking. By integrating Alkimi's blockchain-based programmatic advertising technology, Renovi's game ecosystem benefits from enhanced ad efficiency, precise targeting, and transparency. Advertisers gain fraud protection and better return on investment, while publishers receive fair compensation through Alkimi's decentralized ad exchange. This partnership showcases how blockchain is revolutionizing in-game advertising, creating a smarter, cleaner, and more sustainable advertising experience for the gaming industry.
Useful References
To learn more about Alkimi, please visit:
Take action on ADS
ViewToday's ADS price, and start trading your favorite currency pairs.
Related articles
What Are Altcoins?
What Is Ethereum 2.0? Understanding The Merge