Why Narratives Move Crypto Markets More Than Fundamentals
In crypto, price rarely moves on fundamentals alone. What truly drives momentum is narrative the story the market believes at a given moment. Whether it’s AI, Real-World Assets, Layer 2s, or memecoins, capital flows toward whatever captures attention, not necessarily what is most technologically sound.
Narratives work because they simplify complex technology into easy-to-understand stories. Once a narrative gains traction, liquidity follows, communities form, and price momentum feeds on itself. By the time fundamentals are widely discu